Background

The International Day of Education highlights the essential role of education in promoting the FIM’s mission and vision. Education underpins all FIM Academy programmes and supports the development of knowledge, skills, and values necessary for safe, responsible, and sustainable motorcycling.

This day provides an opportunity to celebrate educational initiatives and reinforce the core values of motorcycling and sport, while engaging the wider FIM Family.

Geographic territories

Worldwide

Budget

€500

Dates

24/01/2026

Partners

Victor Arroyo Melis, filmmaker

Activities

  • Online promotion of FIM Academy educational programmes
  • Sharing multimedia content (videos, infographics, success stories) created with Victor Arroyo Melis
  • Engagement with National Federations, Continental Unions, and participants in FIM programmes

Action Plan

The FIM Academy leverages the International Day of Education to:

  • Showcase educational programmes across FIM initiatives
  • Highlight the role of education in personal and professional growth
  • Promote safe riding practices and ethical conduct within motorcycling
  • Strengthen awareness of the FIM’s commitment to lifelong learning and skill development

The campaign will be amplified through digital channels using hashtags such as:

#webelieveinpeople
#FIMAcademy
#EducationDay
#FIMFamily
#Motorcycling
#sportvalues

Objectives

  1. Raise awareness of the importance of education within the FIM Family and broader motorcycling community
  2. Promote FIM Academy initiatives and showcase their impact on skills development and leadership
  3. Reinforce FIM values of safety, responsibility, and ethical sport practices through educational messaging
  4. Encourage engagement and participation in ongoing and future FIM educational programmes

Anticipated outcome

  • Increased visibility and recognition of FIM Academy programmes worldwide
  • Enhanced awareness of education as a strategic tool for National Federations and individuals
  • Greater engagement from FIM stakeholders through social media campaigns and multimedia content
  • Strengthened perception of FIM as a leader in promoting safe, ethical, and sustainable motorcycling