Sustainability awareness is a key driver for behavioural change across the motorsport ecosystem. While multiple sustainability initiatives are being implemented, there is a need for a dedicated moment to unify efforts, amplify visibility, and engage stakeholders at a global level.
FIM Sustainability Week aims to create a coordinated, high-impact awareness campaign that mobilises federations, promoters, ambassadors, and the wider community around sustainability in motorcycling, reinforcing FIM’s leadership and commitment.

Worldwide

Project Manager: €8,000 – €12,000
Editor / Proofreader: €3,000 – €5,000
Communication Team (2 members): €8,000 – €12,000
Social Media Manager: €4,000 – €6,000
Graphic Designer: €4,000 – €6,000

Estimated Total: €27,000 – €41,000

June 2026

National Federations
FIM Ambassadors
CONU (Continental Unions)
Promoters (MotoGP, EnduroGP, TrialGP, etc.)

– Global communication campaign across digital platforms.

– Social media activations (daily themes, challenges, storytelling).

– Engagement of FIM Ambassadors to promote sustainability messages.

– Local initiatives led by federations (events, workshops, community actions).

– Promotion of best practices and success stories from events and stakeholders.

– Dedicated Sustainability Week content (videos, visuals, case studies).

1. Campaign Design
Define annual theme, messaging, and communication strategy.

2. Content Creation
Develop visual assets, social media content, and key communication materials.

3. Stakeholder Engagement
Mobilise federations, ambassadors, and promoters to participate and amplify the campaign.

4. Activation & Dissemination
Launch and execute Sustainability Week across all channels and regions.

Increase global awareness of sustainability in motorcycling.
Engage stakeholders across all levels of the FIM ecosystem.
Promote existing sustainability initiatives and best practices.
Strengthen collaboration between federations, promoters, and partners.
Position FIM as a global leader in sustainable motorsport.

High visibility and engagement across global audiences.

Increased participation from federations and stakeholders.

Stronger awareness of sustainability actions and initiatives.

Enhanced communication and alignment across the FIM network.

Reinforced positioning of FIM Sustainability Programme at a global level.