Sustainability at grassroots level is essential to build long-term cultural change within motorsport. However, many national federations lack practical tools and structured resources to effectively communicate and implement sustainability at entry-level activities.

This project aims to bridge this gap by providing a standardised, easy-to-use toolkit that supports federations in promoting sustainability, engaging young riders, and embedding responsible practices from the early stages of the sport.

Worldwide
Designed for all FIM-affiliated federations, adaptable to local contexts and needs.

Project Manager / Sustainability Expert: €8,000 – €12,000
Content Writer / Editor: €5,000 – €8,000
Graphic Designer: €5,000 – €7,000
Toolkit Production & Materials Development: €3,000 – €5,000

Estimated Total: €21,000 – €32,000

Q3 2026
Estimated duration: 2–3 months

FIM National Federations

Development of a comprehensive toolkit including:
– Presentation templates for federations.
– Awareness materials (posters, digital content, social media assets).
– Practical guides (how to implement sustainability actions at events).
– Educational resources for youth engagement.
– Examples of best practices and case studies.

Optional introduction webinars for federations to present the toolkit and its use.

1. Needs Assessment & Alignment
Engage federations to identify key needs and priorities.

2. Toolkit Development
Create practical and adaptable materials aligned with Ride Green principles.

3. Validation
Test and refine toolkit content with selected federations.

4. Delivery & Dissemination
Finalise and distribute the toolkit for global use.

Provide federations with practical tools to promote sustainability.
Support integration of sustainability into grassroots activities.
Enhance communication and awareness at entry level.
Ensure consistency of sustainability messaging across federations.
Strengthen Ride Green programme implementation globally.

A comprehensive, user-friendly Sustainability Toolkit available to all federations.
Increased capacity of federations to implement sustainability initiatives.
Greater awareness and engagement at grassroots level.
Consistent communication of sustainability across FIM network.
Scalable and replicable model for global rollout.